What is your choice? TV or computer? or BOTH?

On Thursday in class, we talked about how we turn on TV and are on our laptops at the same time. Additionally, having two or multiple computer monitors is an example of multitasking mentioned in class. How about listening to music on iTunes when you are working on homework on your laptop. Every day, we are going through daily routine of multitasking involving media. So I decided to look more into MEDIA MULTITASKING.

Article Media Multitasking? It's More Like Multi-Distracting also says that "multitaskers who think they can successfully divide their attention between the program on their television set and the information on their computer screen proved to be driven to distraction by the two devices." This was proven from a research by Carroll School of Management faculty members S. Adam Brasel and James Gips. I was not surprising to read this article since I mostly have found articles and blog posts considering multitasking as distraction. However, the fact that how media multitasking is affecting a large number of people's lives. Furthermore, the researcher mentioned that the subjects of the research were not even aware of their own actions, switching back and forth between different media. Even with me as an example, I usually turn on music when I am working on homework. Some times I sing along, some times I don't. Even some times I tune out the music. Then what is the point of having my iTunes on? I am not sure. Like the researcher said, I "was not aware of my own action". The article ends with an interesting point about getting attention of potential customers. Companies have been using TV ads to advertise their products and online ads have been added on to that. This new trend of media multitasking gave them a homework to solve, an efficient way to grab their customers attention without distracting them.